01 –

Press Release

Bristol-based independent music magazine, Crack, have today unveiled a unique augmented issue. The release is centred around Aphex Twin, one of the most acclaimed figures in contemporary electronic music.

After previously working with Crack on their Bjork In Focus piece, Zubr have created the interactive content using the recently updated Apple AR Kit 2.0 – which pushes the boundaries of Augmented Reality even further.

Within the issue is a 10 page segment centered around a rare interview with Richard D. James, better known as Aphex Twin, as well as artwork from his visual collaborator, Weirdcore.

In the first of its’ kind, Zubr collaborated directly with Weirdcore to turn his existing 3D scans & upcoming EP artwork into an augmented reality app. Users can now experience Weirdcore’s optical distortions on the magazine in 3D.

"Understandably chuffed about getting a rare interview with one of the most elusive electronic musicians on the planet in the bag, the Crack team have decided to go whole hog on this one, working with both Weirdcore (who designed it) and Bristol studio Zubr (who built it) on an augmented reality app which promises to bring the magazine cover to life."

To celebrate this interview with one of the most elusive electronic musicians, Crack have planned a month of related content – starting out by hiding sneak peaks of the launch in over 100 locations worldwide, with the help of Landmark.

On top of this, Zubr also developed a bespoke Facebook Filter that can be accessed through the Crack Magazine page. With the filter activated, Facebook users will be able to augment Aphex Twins’ uncanny aesthetic straight onto their faces.

The interview can be found on Crack Magazine’s website, with the physical magazine expected to disappear fast from the usual venues across Europe.

For those lucky enough to get their hands on the issue or poster, the AR app can be downloaded from the App Store